“It is a mistake to think you can solve any major problems just with potatoes.”

- Douglas Adams, Hitchhikers Guide to the Galaxy -

Accepted Publications
Submitted Papers
Working Papers
  • Viswanathan Madhu, Tony Cui, Mrinal Ghosh and George John, “Loss-Averse Reference Dependent Contract Choices: Evidence from Sales Force Compensation” 

  • Shan Yu, Madhu Viswanathan and Mrinal Ghosh, “Outsourcing, productivity and service quality: The impact of outsourcing of clinical services in the In-Vitro Fertilization market” 

  • Viswanathan Madhu, Raghunath Rao, Zhen Tang, “Price Framing in Non-Profits: Disentangling the prestige and warm-glow effects in the consumption of college sports”

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